For Release August 20, 2008

Lavera Donates 10% of proceeds from its
Lavere Intensive Line to Susan G. Komen for the Cure®

Lavera, the leader in “truly natural” skincare is helping make a difference by donating 10% of all proceeds from the sale of their LAVERÉ PINK Intensive Relax Collection to Susan G. Komen For The Cure®. 

Launching Fall 2008, the LAVERÉ Collection addresses skin as it ages and provides superior effectiveness and anti-aging protection for all needs.  The LAVERÉ Collection has the highest concentration of active ingredients found on the market and does not contain any artificial fillers.  Divided into three facial collections, each is specially formulated to match the user’s skin type – Hydro Collection for preventative anti-aging, Intensive Collection for premature aging, Solution Collection for mature skin.  Additionally, LAVERÉ offers the Body Effect Collection for full body Anti-Aging benefits for all skin types.

The LAVERÉ products, made from all-natural ingredients, are filler-free making them safe for even the most sensitive skin.  In addition to being committed financially, the LAVERÉ Collection is dedicated to helping those affected by breast cancer reflect their inner beauty.  LAVERÉ offers a skin regimen that not only treats and prevents the signs of aging, but also rejuvenates skin that has lost its glow.  This can be especially helpful for those suffering the side effects of radiation and chemotherapy treatments.

Intensive Relax Splash 2-Phase Toner Mist Intensive Relax Cleanser Intensive Relax Absolute Day Cream SPF 5 Intensive Relax Absolute Night Cream Intensive Relax Eye Care Eye Cream Intensive Relax Meeting Skin Repair Facial Mask Intensive Relax Impression 7-Day Vial Treatment

The PINK Intensive Collection includes:

  • Relax Cleanser – gently cleanses skin with effective, plant-based Nutraceramide which boosts the skin’s natural defenses and keeps the complexion looking full of energy.
  • Relax Spray Toner – moisturizes and calms skin.  The natural plant-based scent provides a relaxing, aroma-therapeutic experience.
  • Relax Night Cream – noticeably activates the skin’s natural defense mechanisms, boosting skin regeneration while you sleep
  • Relax Moisturizing Mask – leaves skin feeling noticeably smoother and wonderfully nourished while the natural plant-based scent provides a relaxing retreat.
  • Relax Eye Cream – plant-based Nutraceramide boosts the skin’s natural defenses.  Smoothes and relaxes the sensitive skin around eyes.

Key Ingredients in the Intensive Collection – Aspalathox Gold Extract, Green Tea Extract, Bamboo Extract, CovaBTrox Extract, Nutraceramides, Biodynes.

 

ABOUT LAVERA
Since its founding 20 years ago, the Lavera brand (http://www.lavera.com) has grown to include more than 300 natural and organic skin care products. Lavera health and beauty products are currently sold in more than 12,000 locations in 25 different countries. Lavera is the market leader in Europe for natural skin care with a 27% of the market share in general health and beauty products and a 50% market share in sunscreen products. Lavera was recently awarded the title of "Greenest Beauty Brand" by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. The North American Division was formed in the late 1990s and is headquartered in Kirkland, Washington.

For more information or samples, please contact the North American Division by phone at
877-528-3721 x705 or, visit Lavera’s site at www.lavera.com.
For product samples, please email press@lavera.com